By Aitch Mac on Wednesday, 23 September 2026
Category: General

IPSA Kind Of Magic: The People Behind The Partnership

There is something rather special about a good partnership. It is more than having two organisations working alongside one another. It is about trust, friendship, mutual respect and knowing that when you need a little support, someone is there to help.

At IPSA, we have always believed in the importance of building relationships. Our association was founded on the principle that independent search agents are stronger when they work together, share their knowledge and support one another.

And that brings us rather nicely to this week's IPSA Kind Of Magic.

On Wednesday at 1pm, Rebecca Reed from Elan will be joining Gareth Wax and Hamish McLay for a lovely conversation about the partnership between IPSA and Elan, and why it means so much to us.

Elan has become one of IPSA's most valued partners, and we thought it was about time we invited Rebecca to talk about what makes that relationship work so well.

Because what actually makes a successful partnership?

Is it simply about providing a service? Is it about commercial opportunities? Or is there something much more important that develops when two organisations genuinely enjoy working together?

For us, it has always been about the people.

IPSA is an association of independent professionals. Our members run their own businesses, face their own challenges and work incredibly hard to provide the best possible service to their clients.

Having partners who understand that independence and recognise the value of the people behind those businesses makes an enormous difference.

And that is something we are looking forward to discussing with Rebecca.

We want to hear her side of the story. What does Elan value about its relationship with IPSA? What has Rebecca learnt from working with our members? And what makes a partnership worth investing time and energy into?

There is also a wider conversation about collaboration within the property industry.

We often talk about how fragmented the homebuying process can be. Search agents, conveyancers, estate agents, lenders and other professionals all have their own responsibilities, yet everyone is working towards the same outcome.

Surely there is something to be said for building stronger relationships between the people involved?

When we know one another, understand the pressures each of us faces and feel comfortable picking up the telephone, things can become a great deal easier.

That is something I have always enjoyed about IPSA. We may be independent businesses, yet there is a real sense of belonging to something bigger.

Our partnerships are an important part of that.

Of course, partnerships need looking after. They require communication, a willingness to listen and an understanding that both sides should benefit.

Sometimes it is the little things that make the greatest difference. A conversation, an introduction, a shared idea or simply knowing there is someone you can turn to.

We will also be asking Rebecca what the future might hold for IPSA and Elan. How can we continue to support one another?

Are there opportunities to do more together?

This week's programme is an opportunity to celebrate a relationship that we value enormously, while reminding ourselves why collaboration matters so much.

Because independence should never mean isolation.

And sometimes, the real magic happens when good people come together.

Join Rebecca Reed, Gareth Wax and Hamish McLay this Wednesday at 1pm for IPSA Kind Of Magic.

We would love you to join the conversation, ask questions and share your own experiences.

Watch live or catch the recording:
https://www.youtube.com/@SpillingTheProper-Tea

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