Real estate has a trust problem. The industry knows it. The data confirms it. And the solution has b...
You Were Never Missing a Framework.
There's a familiar piece of content that does the rounds in real estate circles every few months, al...
You Can Never Have Too Much....
The Kaleidoscope, Not the Photocopy You Can Never Have Too Much Ambition. So Why Does Every Agent Bi...
Vulnerability Was Never The Weakness. Hiding Was.
The Courage to Go First. Personal branding taught #estateagents to manage an image. The Brand Within...
The Industry That Forgot How Companies Die.
- Everything in the Real Estate Garden Still Smelling of Roses. Real estate coaching sells one story...
The Comparison Trap.
False Belief Patterns — Part One Real estate runs on a quiet lie. Not a lie anyone states outright. ...
You Can't Sell Trust. You Can Sell The Idea of It
Trust and What It's Actually Worth Someone commented on one of my articles last week. "You can't sel...
The Space Only You Can Own.
Here is a thing nobody tells you when you start out in real estate, or coaching, or anything where y...
Well-Known Isn't The Same As Worth- Knowing.
The Brand Within — Trust Architecture Open LinkedIn on any given day and you'll find another consult...
You're An Expert, Congratulations.
So is Everybody Else. Open ten #realestateagent profiles in your area. Read the bios. Count how many...
Nobody Wants The Best Agent
They Want The Best-Fit. Rob Rask sent me an article on Herbert Simon who won a Nobel Prize for provi...
Simplify Instead of Amplify
Real estate has confused being seen with being known. Open any #estateagent's feed and you'll find t...
Why Pay for an Introduction to Someone Who Is Already Looking for You?
There is something about modern lead generation that feels unnecessarily complicated. Imagine somebo...
Everyone Wants Change. Until Someone Has to Pay for It.
There is something I keep coming up against in property, and the more I think about it, the more I r...
Stop Buying More Leads. Start Completing the Sales You Already Have.
The property industry has become exceptionally good at generating opportunities. It has portals desi...
Moving with the times: the future of moving home is already here
For years, the property industry has talked endlessly about the future. We have discussed the future...
Why Does the Property Industry Keep Paying to Find the Same People Again?
The property industry spends an extraordinary amount of money trying to find people. Estate agents p...
The Portal Era Isn’t Ending. It’s Becoming Less Important.
For more than twenty years, the property industry has treated the portal as the centre of the digita...
The True Cost Of Selling Your Soul
Nobody sets out to sell their soul. It happens gradually. You start a business because you want inde...
No Shiny Objects Required.
Trust & Industry — Field Note Two long articles (if you missed them, link below) just reverse-en...
Trust & Industry.
— Part I of 2 The Architecture of Distrust Consumer trust in real estate agents didn't collapse by a...
The Uncopyable RealEstate Agent
False Belief Patterns — Part Three Parts One and Two of this series named the patterns: comparison, ...
Upfront Information Is Right. But Who Is Really Being Served?
An article in Estate Agent Today ( read here ) caught my attention. It reported ...
Referral Fees, Paid Leads and the Quiet Tax on Trust in the Property Industry
An article shared with me today on Today's Conveyancer, titled "Referral fee disclosure to...
Material Information Is Not Dead - And Non-Compliant Agents Are on the Firing Line
When National Trading Standards announced the sudden withdrawal of the Material Informatio...
Why Your Business is Invisible on Social Media - And What You Can Do About It
In a world where everyone is shouting, silence can be deafening.For many property-based bu...
The Future of Online Engagement And Why Niche Social Media Platforms That Include A Property Portal And Marketplace Are the Way to Go
In a world dominated by digital noise, where social media algorithms dictate what we see, ...
The Ultimate All-in-One Marketing Platform for Estate Agents
In today's fast-moving digital world, estate agents face the challenge of fragmented ...
Would You Follow Virgin or Richard Branson?” The Personal Brand Advantage in a Noisy World
"If you wanted to follow someone online who was a specialist in business… would you follow...
The Three Pillars of Future-Proof Conveyancing: AI, Relationships, and Collaboration
Today I watched two inspiring conveyancing related TED Talks, Chris Barry's take on buildi...