Principle & Process — Part One of Six Why Real Estate Confuses What It Does With Why It Exists A...
Be Their Favorite
Real estate has one game everyone agrees to play. Be the best. Sell the most homes. Win the most rev...
A Good Head, A Good Heart, A Literate Pen.
There is an old idea, worn smooth by decades of use, that a good head and a good heart are a formida...
What If Every Flavour Was Vanilla?
Not every flavour is for everyone. That's not a flaw in the ice cream case, it's the entire point of...
The Pink Spoon Problem
Picture the counter at an ice cream shop. Nobody blocks the door. Nobody hands you a clipboard. You ...
The Physics of Being
Being Versus Doing · Part Two of Two Here's the part the industry keeps missing: being was never the...
The Cult of Doing.
Being Versus Doing · Part One of Two Walk into any real estate training room and count the words. Sc...
Find The One Domino...
The Brand Within — thebrandwithin.me ...Everything else falls. The wrong order The industry taught a...
You're Worried About The Wrong Things.
You're worried about the wrong things. I don't say that to dismiss what keeps you up. I say it becau...
Trust Isn't Four Things.
It's One Thing, Witnessed. Part one left a single factor standing after Feltman's four-factor model ...
The Book Brené Brown Calls Amazing...
The Thin Book of Trust. ...Has a Hole in the Middle Brené Brown has said she has used Charles Feltma...
How It All Connects.
The Foundation, the Frame, and the Life Lived Inside Most people build outward. They start with what...
Built To Move. Built To Stay.
The Dichotomy of Who I Am. Two systems, if you believe in either, place me at odds with myself. Nume...
The Conditioned Estate Agent.
Conformity & Consequence You were trained to think this is normal. That's the part nobody tells ...
It's Not Your Fault.
The realestate training industrial complex. You didn't design the script. You didn't invent the obje...
The B Side.
Every vinyl record has two sides. The industry only markets one. Vinyl records came with a choice ba...
Full-Bodied? Or House Plonk?
Be into the wine, not the label. I'm not much of a wine drinker. A social glass now and then, otherw...
Sell Without Selling.
Every agent has met the type. Immaculate script. Answer for every objection before it's raised. Clos...
You Were Never Too Much.
Somewhere along the way, somebody sat you down and told you their truth about this business. Nobody ...
Reputation Is The Echo -
- Character Is the Source. Part Four of Four: Why Values and Beliefs Take This Further Than Habits E...
The Brand Within That Sells Before You Speak
Part Three of Four: What Character Compounds Into, and Why It Can't Be Rented A referral doesn't hap...
Clients Don't Read Your Bio -
They Read You. Part Two of Four: How People Decode Character Before They Can Explain What They're De...
The Habits Nobody Sees.
Part One of Four: Character, Habits, and Why Clients Choose You Before They Can Say Why Nobody hires...
The Lost Art of Being Yourself.
Trying Too Hard to Be Liked Don't laugh. This is genuinely happening. An identity crisis, entirely s...
Sold On Your Own Desperation
The Dependency Economy A young salesperson posted a question online recently. Six months into a new ...
Burn The Map. Keep The Compass.
The Brand Within You Won't Get Lost. Everyone hands you a map. Nobody asks if your legs are the same...
Eventually, We Stop Being The Caterpillar.
The Brand Within // Membership Competition with few rules is not a game you need to play. Every day,...
The Introvert Estate Agent?
Could HR have gotten this one backwards the whole time? Plenty of agency hiring still leans on perso...
The Congregation
Preaching to the Converted. Walk into a room full of agents at the wrong kind of conference and you'...
Coaching Is Tuning The Wrong Instrument.
Tuning Forks and Resonance — Part Four Here's what a tuning fork cannot do, no matter how skilled th...