Tuning Forks and Resonance — Part Three The industry keeps asking who's the best in the market. Sell...
The Frequency Beneath The Script.
Tuning Forks and Resonance — Part Two You can memorise every objection-handling line in the industry...
Why Sellers Reject Even The Expert
Tuning Forks and Resonance — Part One of Four. Frequency matches subconsciously. It doesn't care abo...
Do You Not Love Yourself -
Enough To Trust That You Are More Than Enough? Part 3 of 3 — What Replaces The Shortcut There's no t...
Do You Not Love Yourself Enough -
To Trust That You Are More Than Enough? Part 2 of 3 — What The Client Feels On The Other Side Of The...
Do You Not Love Yourself -
To Trust That You Are More Than Enough As You Are? Part 1 of 3 — Why Agents Feel The Need To Manipul...
When Vendors Get The Wrong Agent.
The Wall Nobody's Rebuilding Something happens when it goes wrong. Not that the property fails to se...
Permission, Not Scripts.
Another inbox, another coach promising you a $30k month if you just follow the system. Another broke...
Tyre-Kickers, Too, Have Worth.
Even in Real Estate. The industry taught you to sort people into hot, warm and cold before they'd fi...
Are You Still Playing Small?
Playing small does not serve the world. Who are you not to be great? That line gets attributed to Ne...
Don't Take My Word For It.
Agreement That Doesn't Go Deep Enough Personal branding isn't coming for estate agents. It's already...
First, Take Off Your Own Mask.
The Dependency Economy — Part Three of Three Part One named a manipulation strategy heading toward r...
Reading Every Room But Their Own.
The Dependency Economy — Part Two of Three Part One named the strategy heading toward real estate co...
The Mask They Haven't Found Yet.
The Dependency Economy — Part One of Three Somewhere in the coaching industry right now, someone is ...
You Cannot Get There. You Can Only Be There.
Trust, and the Illusion of Arrival There is a lie so comfortable that most people build their whole ...
Showing Up Anyway.
The Mask Trap — Part 5 of 5 The business case for being the person you actually are. Somewhere along...
Worth - That Doesn't Need a Closing.
The Mask Trap — Part 4 of 5 A place to stand that doesn't move every time the market does. Here's a ...
The Beliefs Keeping You Small.
The Mask Trap — Part 3 of 5 Nobody said these sentences out loud. That's why they still run the show...
The Parts You've Gone Numb To.
The Mask Trap — Part 2 of 5 You can't put down a mask you've forgotten you're wearing. Here's the tr...
The Mask Trap
The Mask Trap — Part 1 of 5 Start With Who. Why real estate agents become strangers to themselves. W...
The Blind Date Economy.
I used to think lead generation was a marketing problem. It isn't. It's a honesty problem wearing a ...
Trust is Not a Skill. It's a Decision.
Every industry that sells you competence is quietly selling you a lie: that if you just get good eno...
Are You Still Playing Small?
The Brand Within Well? Are You? Playing small does not serve the world. Who are you not to be great?...
Educating Tom - The Right Words.
I've been transferring blogs from an old website, written five years ago, to The Brand Within websit...
The One Domino.
The Brand Within — Part 3 of 3 There is exactly one thing that fixes the Veracity Index problem, and...
The Cost of the Performance.
The Brand Within — Part 2 of 3 Selling anything where trust is missing is inefficient. Not immoral f...
The Carnie and the Candidate.
The Brand Within — Part 1 of 3 Estate agents and politicians sit at the bottom of the Veracity Index...
Mind The Gap.
Part Five: The Coach's Business Model Needs the Gap Open. Tom Ferry, Tom Panos, Ricky Carruth. Diffe...
Mind The Gap.
Part four: The Bill the Agent Actually Pays. An estateagent operating inside the gap doesn't get to ...
Mind The Gap.
Part Three: The Agent Can't See it, But the Client Feels it. The agent walks out of the listing pres...