The Orchestra That Never Rehearsed Together. Why the property industry needs a shared score - and a few more Mavericks.

Imagine an orchestra assembled from some of the finest musicians in the country for a prestigious concert. Each section has been recruited separately, with its own rehearsal facilities, conductor and schedule. Every musician is exceptionally talented, and the organisers have invested heavily in ensuring each section delivers an outstanding performance.

There is just one problem. In an effort to save time and money, the organisers have decided that bringing the entire orchestra together for rehearsals is unnecessary. After all, these are experienced professionals who know their instruments, have received their sheet music and are perfectly capable of preparing their individual contributions.

Each section rehearses diligently, occasionally exchanging updates with the organisers. But nobody has scheduled a full rehearsal, and the conductor has never heard the entire orchestra play together. The first time everybody meets is on the night of the concert.

Predictably, the performance begins to unravel. Some musicians have received changes that others know nothing about, cues are missed and sections discover that their carefully rehearsed contributions don't quite fit together. The conductor spends more time trying to establish what everybody is doing than conducting, while the audience wonders how so much individual talent can produce such a disappointing performance.

The organisers respond by demanding more progress reports, appointing additional people to chase the musicians and investing in better rehearsal equipment. Yet nobody questions the original decision that made the performance so unnecessarily difficult.

Does that sound familiar?

Britain's property industry operates in much the same way. We have exceptionally capable professionals, each supported by specialist technology, established processes and considerable expertise. But we have organised the home-moving journey around separate businesses, each concentrating on its own responsibilities, with no consistently shared view of the entire transaction.

The professionals do communicate, of course, but much of that communication involves chasing information, establishing what others have completed and discovering problems that could have been identified considerably earlier. Buyers and sellers frequently become the messengers between them, while delays and failed transactions carry substantial financial consequences for everyone involved. We have invested enormously in improving the individual sections without giving comparable attention to how the whole orchestra performs together.

Enter the Mavericks

Imagine a group of musicians finally challenging the organisers. They aren't demanding that everybody abandon their instruments or surrender their independence. They simply want a common score, an opportunity to rehearse together and a shared understanding of what a successful performance requires.

That's the thinking behind the Maverick Movement. We're bringing together independent property professionals who recognise that working harder within the same fragmented system isn't enough. They want to collaborate more effectively, challenge established practices and concentrate on the outcome that ultimately matters: getting people successfully moved.

WiggyWam gives the orchestra somewhere to rehearse

The Maverick Movement brings together the professionals who want to change how the industry operates. WiggyWam provides the environment in which they can put that thinking into practice.

Our Sellers Pack helps prepare the score before the performance begins, gathering essential property information and documentation earlier. The Moving Hub then provides a shared environment where the people involved can coordinate the transaction through dedicated dashboards, milestones, tasks, messaging, video calling and private Property Workspaces, while retaining their professional independence and specialist systems.

But a successful concert is only one part of the relationship. WiggyWam's Property Portal, professional Marketplace and dedicated social community bring consumers and independent businesses together before, during and long after a home move. Professionals can showcase their expertise, build their own audiences and develop lasting relationships rather than constantly paying to attract new customers.

Importantly, WiggyWam has no commercial interest in which estate agent, solicitor, lender or broker the consumer chooses. We're providing a shared environment for independent professionals, not creating an orchestra in which everybody must work for the same organisation.

It's time to change the performance

Our imaginary orchestra didn't fail because its musicians lacked talent. It failed because the organisers assumed that excellent individual preparation would somehow produce an excellent collective performance, without creating the conditions for everybody to work together.

The property industry has made a similar assumption for far too long. The Mavericks are challenging it, and WiggyWam is building the shared infrastructure to support a different approach.

After all, when people buy tickets to a concert, they don't expect to discover that the musicians are meeting for the first time as the curtain rises. And when people buy or sell a home, they should be able to expect considerably more than a collection of tale