The Brand Within — Part One of Two - On Complexity, Trust & the Coaching Industry Richard Feynma...
Trust Is The Answer To Every Problem You Have.
You just don't want to hear that. Because the answer to trust isn't a script, a system, familiarity,...
Red Pill, Blue Pill.
Part Three of Three On the two beliefs the comparison economy needs an agent to hold, and what's act...
Effort, Trust & The Problem Coaches Won't Name.
You Cannot Effort Your Way Out The coaching industry sells hard work as the answer to a problem that...
Hang It.
The Brand Within — Character Ahead of Competence You spent decades becoming who you are. Then you co...
The Congregation
Preaching to the Converted. Walk into a room full of agents at the wrong kind of conference and you'...
The Art of Public Begging
On Prospecting Cold calling doesn't need a better script. It needs an honest name. Strip away the fr...
The Bridge No One Can Build For You.
On Becoming More You. No one is coming to build your career for you. Not the coach with the seven-st...
The Scripts You'll Never Use.
Being Versus Doing You bought the objection-handling script. You bought the follow-up sequence. You ...
The Physics of Being
Being Versus Doing · Part Two of Two Here's the part the industry keeps missing: being was never the...
If You Want It, Come And Get It.
If You Want It, Come and Get It · Part 1 of 5 The Knock at Dinner Time The entire prospecting machin...
You Got Handed The Wrong Playbook.
You're not bad at this. You're just not performing it. And performance is what gets noticed. So you ...
Nobody Refers A Spreadsheet
Why "Value" Is the Dead End — Part Four of Five Ask a past client why they'd send a friend your way....
The Cult of Doing.
Being Versus Doing · Part One of Two Walk into any real estate training room and count the words. Sc...
The Machine Doesn't Do Generous.
Structure · Power · Choice Corporate real estate is not broken. It is working exactly as designe...
Sell Without Selling.
Every agent has met the type. Immaculate script. Answer for every objection before it's raised. Clos...
Are You Still Playing Small?
Playing small does not serve the world. Who are you not to be great? That line gets attributed to Ne...
Sold On Your Own Desperation
The Dependency Economy A young salesperson posted a question online recently. Six months into a new ...
Full-Bodied? Or House Plonk?
Be into the wine, not the label. I'm not much of a wine drinker. A social glass now and then, otherw...
Coaching Is Tuning The Wrong Instrument.
Tuning Forks and Resonance — Part Four Here's what a tuning fork cannot do, no matter how skilled th...
Tyre-Kickers, Too, Have Worth.
Even in Real Estate. The industry taught you to sort people into hot, warm and cold before they'd fi...
The Gate is Not the Fix.
Character Over Commodity A luxury brokerage CEO just made my argument for me, then walked straight p...
Becoming, Not Targeting.
The Attraction Series · Part Two Somewhere in every training program, there's a worksheet. It asks y...
You're Worried About The Wrong Things.
You're worried about the wrong things. I don't say that to dismiss what keeps you up. I say it becau...
Not For Everyone - On Purpose.
If You Want It, Come and Get It · Part 4 of 5 Attraction has a twin the industry never mentions: rep...
The Lighthouse Is Not Lazy
If You Want It, Come and Get It · Part 2 of 5 The hustle industry has one defence against attraction...
Bees Don't Chase Flowers
A worker bee lives for about six weeks. In that time, it will visit thousands of flowers, because th...
Eventually, We Stop Being The Caterpillar.
The Brand Within // Membership Competition with few rules is not a game you need to play. Every day,...
What's Left When The Value Runs Out.
Why "Value" Is the Dead End — Part Five of Five If you missed Parts 1-4, the links are below: Part 1...
The Broadway Show
Here's the transcript of a video post from #realestate coach, Ricky Carruth. I'm almost lost for wor...