Trust & Industry — Field Note Two long articles (if you missed them, link below) just reverse-en...
The Art of Public Begging
On Prospecting Cold calling doesn't need a better script. It needs an honest name. Strip away the fr...
AI Isn't Killing Your Website. It May Make Owning One More Important Than Ever.
There is a growing assumption that AI is going to make business websites less important. After all, ...
Property Quorum: Under the Hammer: The Auction Revolution
For years, property auctions seemed to occupy their own little corner of the housing market.Mention ...
The Men Who Cashed Out.
Trust & Industry — Part 2 of 2 The Men Who Cashed Out Every industry has architects. Real estate...
Why Does the Property Industry Keep Paying to Find the Same People Again?
The property industry spends an extraordinary amount of money trying to find people. Estate agents p...
Trust & Industry.
— Part I of 2 The Architecture of Distrust Consumer trust in real estate agents didn't collapse by a...
IPSA Kind Of Magic: More Than Just Networking
When we hear the word networking, it is very easy to think about business cards, LinkedIn connection...
Stop Waiting for the Buyer Before You Start the Sale
There is something increasingly strange about the way we sell homes in Britain. An estate agent wins...
Nobody Wants The Best Agent
They Want The Best-Fit. Rob Rask sent me an article on Herbert Simon who won a Nobel Prize for provi...
Be a Ford, Then a Sloan.
In June 1896, a Detroit engineer working nights in a rented shed finished the machine he'd spent mon...
Property Matters: Would You Buy Your Own House Today?
Here is a question most homeowners probably never ask themselves.Knowing everything you know about y...