Principle & Process — Postscript. Article 6 of 6. Everything in this series has been argument. T...
Stop Buying More Leads. Start Completing the Sales You Already Have.
The property industry has become exceptionally good at generating opportunities. It has po...
Stop Buying More Leads. Start Completing the Sales You Already Have.
The property industry has become exceptionally good at generating opportunities. It has portals desi...
Survival of the Fittest is a Bad Metaphor -
Principle & Process — Part Five of Six. - for a Trust Business. Agents love this phrase. Surviva...
Simplicity Is a Principle Decision...
Principle & Process — Part Four of Six. Not a Discipline Problem Most agents think their process...
The Physics of Trust:
Principle & Process — Part Three of Six Why Cooperation Outperforms Competition Over Time Every ...
Just Because AI Can Do It Doesn’t Mean We Should Let It
Property is racing towards AI agents that can act across a transaction. Before we hand the...
Just Because AI Can Do It Doesn’t Mean We Should Let It
The property industry is racing towards AI agents that can act across a transaction. But before we h...
Whose Job Is It, Anyway? -
Principle & Process — Part Two of Six. The Agent-Serving Principle and Its Costs Start with the ...
The Cost Of A Label
Imagine you and I are walking down the street together to go and get a coffee. To the person walking...
The Category Error:
Principle & Process — Part One of Six Why Real Estate Confuses What It Does With Why It Exists A...
Be Their Favorite
Real estate has one game everyone agrees to play. Be the best. Sell the most homes. Win the most rev...