Real estate has confused being seen with being known. Open any #estateagent's feed and you'll find t...
Hustle Is Not A Personality.
The industry that sells you exhaustion It's a Business Model. In real estate, busy is a cloak everyo...
The Authority Trap.
Last week I wrote about the sameness problem. Every #realestateagent claiming the same expertise, th...
Trust Is The Pitch.
The Brand Within It Is Given. Or Not. Strip trust out of a #realestate pitch and watch what fills th...
Estate Agents. Conveyancers. Brokers. Share the Status. Not the Secret.
Britain is moving towards one of the biggest changes to home buying in decades. The Government's ref...
The estate agent isn’t the problem. The conveyancer isn’t the problem. The transaction is.
There is a familiar game being played in the property industry again. Transactions are taking too lo...
What's Preventing You?
Part Two of Two The Brand Within External Beliefs: The Crowd Was Never Coming With You Last time, we...
What's Preventing You?
— Part One of Two The Brand Within Internal Beliefs: You Were Never the Problem I want to tell you s...
You're An Expert, Congratulations.
So is Everybody Else. Open ten #realestateagent profiles in your area. Read the bios. Count how many...
What Type of Table Works Best in a Small Space?
The best table for a small space uses compact dimensions, efficient shapes, and flexible d...
State. Story. Strategy
The Brand Within — Framework The Order That Character Demands. Most #estateagents build their busine...
Fire Safety: The Evidence Is In
For years, the residents of Royal Artillery Quays have been asking questions about the safety of the...
